Top 10 Highest paid Celebrity Endorsem*nt Deals (2024)

Brand Endorsem*nts have always made celebrities wealthier than any of their movies, shows, or concerts. And celebrities are paid insanely by the most prominent brands. The bigger the star, the more it earns through brands. These brand endorsem*nts are a fancy source of income for celebrities, especially in times of pandemics.

There are tons of brands that pay a huge amount to their brand ambassadors. From sneakers like Nike and Adidas to soft drinks like 7up and co*ke, these celebrities are everywhere. And through these celebrities and their enormous fan followings, brands get plenty of benefits and brilliant promotion tactics. In this article, we have discussed the highest-paid celebrities brand ambassadors as of 2022. Let's get started!

Highest-paid Celebrity Endorsers

  1. George Foreman
  2. David Beckham
  3. Sofia Vergara
  4. 50 Cents
  5. Charlie Theron
  6. Beyoncé
  7. DJ Tiesto
  8. Taylor Swift
  9. Jennifer Aniston
  10. Michelle Wie

George Foreman

Brand: Foreman Grills
Endorsem*nt Deal: $137.5 Million

Top 10 Highest paid Celebrity Endorsem*nt Deals (1)

After the contract of Michael Jordan with Nike, George Foreman's contract with the Foreman Grills is considered the best of all time, reported by CNBC. George Foreman is a former boxer and now he is widely known as the Boxing-legend-turned-grilling-guru.

Foreman Grills was formerly known as the Salton Electric Grills, but not very famous. As the boxing legend George Foreman's name got connected with the company, the brand experienced massive growth.

David Beckham

Brand: Adidas
Endorsem*nt Deal: $160 million

Top 10 Highest paid Celebrity Endorsem*nt Deals (2)

David Beckham is a well-known soccer legend, married to Posh Spice. David Beckham signed a lifetime endorsem*nt contract with Adidas worth 160 million in 2003. Although he is retired his brand is enough for him to earn a wealthy sum.

Other than Adidas, David Beckham has endorsed several significant brands such as Burger King, Sainsbury's, and Samsung.

Sofia Vergara

Brand: Assorted Brands
Endorsem*nt Deal: $ 94.5 million

Top 10 Highest paid Celebrity Endorsem*nt Deals (3)

Sofia Vergara is counted among the highest-paid Television actresses who starred in the "Modern Family" show, Sofia Vergara is a vibrant style of endorsing brands. As per 2011, her estimated earnings were around $157.5 million and around 60% of that comes from some very prominent brands such as Pepsi, CoverGirl, Head & Shoulders, and Quaker Oats. This was around $94.5 million.

50 Cents

Brand: Vitaminwater
Endorsem*nt Deal: $100 million

Top 10 Highest paid Celebrity Endorsem*nt Deals (4)

50 Cents is the remarkable rapper who initially started as an investor and co-owner of the Glaceau- the company that founded Vitamin water. At first, 50 Cents was to promote and endorse the brand with its enormous popularity. And when Coca-Cola bought this company in 2007, 50 Cents income was around nine figures.

Top 10 Highest paid Celebrity Endorsem*nt Deals (6)

Charlize Theron

Brand: Dior
Endorsem*nt Deal: $55 million

Top 10 Highest paid Celebrity Endorsem*nt Deals (7)

Charlize Theron is unprecedented when it comes to her getting a huge sum through brand endorsem*nts, according to Playboy magazine. She is known for signing an 11-year contract worth $55 million with Dior for its signature fragrance- J'adore perfume.

Beyoncé

Brand: Pepsi
Endorsem*nt Deal: $50 million

Top 10 Highest paid Celebrity Endorsem*nt Deals (8)

The fame of Beyoncé, not just in Hollywood but across the globe makes her one of the highest-paid brand ambassadors. Beyonce signed a multi-year contract with Pepsi worth $50 million. Pepsi was aiming for more remarkable heights and was ready to take the brand to the next level of Popularity far more than Television or prints. And the compassion towards Beyoncé by her fans made her the best suitor by Pepsi.

DJ Tiesto

Brand: 7UP
Endorsem*nt Deal: $30 million

Top 10 Highest paid Celebrity Endorsem*nt Deals (9)

In 2014, the company soda giant 7UP made a contract worth $30 million with DJ Tiesto for the company's signature drink, reported by Billboard.

7UP not only signed a deal with DJ Tiesto but also sponsored the release party with a stage at a huge Las Vegas music festival.

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Top 10 Highest paid Celebrity Endorsem*nt Deals (11)

Taylor Swift

Brand: Coca-Cola
Endorsem*nt Deal: $26 million

Top 10 Highest paid Celebrity Endorsem*nt Deals (12)

Taylor Swift is the brand ambassador of some of the biggest brands in America which listed her with the A-listed endorsem*nt deals. She has signed deals with CoverGirl, Apple, Keds and the most extraordinary one is with Coca-Cola.

In 2013, she signed a deal worth $26 million with Coca-Cola for its Diet co*ke. With the popularity of Taylor Swift, she acts as the best ambassador for several brands.

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Top 10 Highest paid Celebrity Endorsem*nt Deals (14)

Jennifer Aniston

Brand: Emirates Airlines
Endorsem*nt Deal: $5 million

Top 10 Highest paid Celebrity Endorsem*nt Deals (15)

Jennifer Aniston is counted among the highest-paid actresses in Hollywood after her enormous success in the final season of FRIENDS, where she made $1 million for each episode. Besides her huge success in Hollywood, Jennifer Aniston works with several brands like Smart Water, Hair product Living Proof and Aveeno. Her most remarkable endorsem*nt is with Emirates Airlines which is a Dubai-based Airline company. Jennifer Aniston signed a deal worth $5 million for this endorsem*nt.

Michelle Wie

Brand: Nike
Endorsem*nt Deal: $4-5 million

Top 10 Highest paid Celebrity Endorsem*nt Deals (16)

Michelle Wie is widely famous for her several endorsem*nts worth millions of US Dollars. Michelle Wie is the youngest player ever, who at the age of 10 qualified for the USGA Amateur Championship. Later at age 13, she became the youngest player ever to cut for the LPGA Tour.

With her brilliant performance and huge fan following, Michelle Wie signed a contract worth $4-5 million dollars per year with Nike.

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Top 10 Highest paid Celebrity Endorsem*nt Deals (18)

Conclusion

The most fascinating lives are of Celebrities whether it's acting, music, or sports. And when they are on the top, there's no limit of millions in their bank account. But the most intriguing thing is, a large fraction of their income comes from the brands they endorse.

The highest-paid celebrities make millions just through brand endorsem*nts. And the celebrities listed above are few among the dozens who earn the most through their brand endorsem*nts. Some of these do not make any from the movies or shows but only through brand endorsem*nts. And social media has boosted this to the next level of fame.

Fans often tend to follow their favorite celebrity and when these celebrities promote a certain brand, its engagement with the customer increases. And that's what keeps these celebrities in millions.

FAQs

Who is the Highest-Paid celebrity?

Kylie Jenner is the highest-paid celebrity who earned around $590 million.

Who was the highest-paid celebrity on Instagram?

Dwayne 'The Rock' Johnson was the highest-paid celebrity on Instagram earning around $1,015,000 per post.

Who has most brand endorsem*nt deals in India?

Shah Rukh Khan has the maximum number of endorsem*nts with endorsem*nt deals with 39 brands.

Who are the most famous brand ambassadors?

Most famous brand ambassadors highly paid for endorsem*nt deals are:

  • George Foreman
  • David Beckham
  • Sofia Vergara
  • 50 Cents
  • Charlie Theron
  • Beyoncé
  • DJ Tiesto
  • Taylor Swift
  • Jennifer Aniston
  • Michelle Wie
Top 10 Highest paid Celebrity Endorsem*nt Deals (2024)

FAQs

Who has the highest endorsem*nt deal? ›

Cristiano Ronaldo has a lifetime contract with Nike, he is considered to be the highest-paid athlete in the world. Which athlete has the most earnings from endorsem*nts? Swiss Tennis Player, Roger Federer has earned the most money from endorsem*nts.

Who has the biggest Nike endorsem*nt deal? ›

1. Michael Jordan: $60 million/year. Michael Jordan is not only one of the most well-known and loved basketball players of all time, but he's also the player with the biggest endorsem*nt from Nike.

Who is the number 1 paid celebrity? ›

The Highest-Paid Celebrities in 2021
RankName2021 pre-tax earnings
1Peter Jackson$580 million
2Bruce Springsteen$435 million
3Jay-Z$340 million
4Dwanye "The Rock" Johnson$270 million
6 more rows
Jul 31, 2022

Who is the most expensive brand ambassador? ›

Now, Korean Media has named Kim Taehyung “The Most Expensive Brand Ambassador In The World” with a value starting from 1 BILLION won.

Who has a Nike lifetime contract? ›

LeBron James, Nike

None other than King James. James' christening as the second-coming of Jordan began as a high schooler, when he signed a seven-year, $90 million deal with Nike. The 18-time All-Star later inked a lifetime contract with the company in 2015.

What are the 3 main endorsem*nts? ›

3 Types of Endorsem*nts
  • Blank Endorsem*nt. A blank endorsem*nt is made when the back of a check is signed without any added restrictions. ...
  • Restrictive Endorsem*nt. A restrictive endorsem*nt ensures that a check will be deposited into a specific account. ...
  • Special Endorsem*nt.

How much does Nike pay for endorsem*nt? ›

In 2022, Nike projected that its endorsem*nt contract commitments would amount to around 1.5 billion U.S. dollars.
...
Nike's endorsem*nt contracts commitments worldwide from 2021 to 2026 (in million U.S. dollars)
CharacteristicCommitments in billion U.S. dollars
--
5 more rows
Nov 17, 2022

Who is the highest endorsed athlete? ›

Misc. info: In 2020, Forbes named Federer the highest-paid athlete in the world after he earned $106.3 million — $100 million of which came from endorsem*nts. In all, 13 companies pay him between $3 million and $30 million for the privilege of being associated with his brand.

How much is Tiger Woods endorsem*nt with Nike? ›

It was a five-year agreement, roughly worth $100 million. The third deal was signed in 2006 for seven years, followed by the most recent deal, which is double the size of his second deal. It has been reported that his current Nike contract is $200 million.

Who has lifetime contracts with Adidas? ›

In 2017, Messi penned an incredible lifetime boot contract with German giants Adidas – which means he'll wear only their boots for the rest of his career.

Who is the highest paid celebrity for a single Instagram endorsed post? ›

1. Cristiano Ronaldo. For the second year in a row, Cristiano Ronaldo sits at the top of the list with the highest ever potential earning, making an average of $2.3 million per post compared to $1.6 million per post last year.

Who is the world's richest entertainer? ›

From the celebrated singer Taylor Swift to the maker of the world's highest earning movie, Avatar, Forbes list of highest paid entertainers in 2022 has some new entrants as well as industry kingpins. The list was topped by the English rock band, Genesis, followed by 17-time Grammy winner Sting, and Tyler Perry.

Who has become the highest grossing celebrity on Instagram? ›

Cristiano Ronaldo is the world's top Instagram earner, making $85.22m in 2021 from sponsored posts.

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